Saturday, February 27, 2021

Book Spotlight: Launch Your Inner Entrepreneur by Charlene Walters

About the Book:

In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine’s “Ask an Expert” forum and developer of a digital entrepreneurship MBA program, Walters knows what you’re facing―and can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals.

You’ll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts, including:

  • Embracing an Entrepreneurial Attitude
  • Cultivating Financial Confidence
  • Branding and Building Presence
  • Leveraging Social Media Options
  • Leading Your Startup
  • Going into Growth Mode
  • Rebooting, Repeating, and Avoiding Burnout Along the Way

Packed with smart tips and hard-won wisdom, Launch Your Inner Entrepreneur concludes with a special bonus section, the Fempreneur Action Plan―which includes a business concept and planning worksheet, visual brand style guide, resilience and setback survival exercise, and more―to help you put the Mindset Shifts into action, now.

Learn more about the book at


“Charlene Walters offers actionable advice to help female entrepreneurs build their confidence, manage their time, and find the resilience needed to make it through tough times. If you’re serious about growing your business, Launch Your Inner Entrepreneur will help you get there!”

—Barbara Corcoran, Shark & Executive Producer of ABC’s “Shark Tank” and founder of The Corcoran Group

“Charlene Walters has created the perfect guidebook to help every aspiring female entrepreneur and business owner develop the entrepreneurial mindset necessary to launch and grow their startup and thrive in business."

―Jason Feifer, Editor in Chief, Entrepreneur magazine

About the Author:

Charlene Walters, MBA, PhD is an entrepreneurship coach, business and branding mentor, trainer and author of Launch Your Inner Entrepreneur. She serves as a mentor on Entrepreneur magazine’s “Ask an Expert” forum and through her own consulting business (Charlene Walters, MBA, PhD, LLC), is featured among other CEOs, influencers and celebrities on The BAM Network and was recently selected as one of 150 Marketers to Follow by Rubicly.

Book Trailer

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